March 13, 2008
Insurance.com Wins Email Marketing Award
The winning email demonstrated a significant improvement in performance, based upon lessons learned from previous MarketingSherpa conferences applied to a recent series of consumer emails. This is the third year MarketingSherpa has given awards for the best email campaigns.
"Congratulations to all the winners of the Email Marketing Awards! The contest this year was highly competitive. It was very difficult to pick the 40 winners from over 300 entries,'' said Jeanne Hopkins, Chief Marketing Officer, MECLABS Group. "We were amazed at the sophistication and inventiveness of the submissions and quite impressed with campaign results."
"This award is important because it reflects a campaign that is working well for consumers," said Karen Imbrogno, Customer Communications Manager at Insurance.com. "Winning Silver in this category is a clear indication that we delivered valuable information more effectively - a result made possible by our flexible test environment and talented marketing team."
Insurance.com, based in Solon, Ohio, is owned and operated by Insurance.com, Inc, a ComparisonMarket Company. Insurance.com enables consumers to instantly compare and buy competitive auto insurance quotes directly from more than a dozen leading auto insurance companies. When ready to purchase, users have the option of completing the transaction online or talking directly to a licensed agent. Other products include life, health and home insurance as well as travel, dental and pet health insurance.
In addition to Insurance.com, the company provides private labeled auto insurance solutions to financial institutions, affinity groups and online marketplaces to offer their customers real choice and savings opportunities on car insurance rates.